Welcome to my blog on Video, Marketing, Business, and San Francisco living.
TheCommich says – enjoy!

How to communicate your passion

Sometimes we forget that our personalities are 100x more magnetic than our credentials! And that’s a shame, because the best marketing always comes from an authentic core, i.e. who you really are.

Why Do We Hate How We Look on Camera?

Posted by on Jul 31, 2013 in BLOG, camera work, Media | No Comments

We KNOW how we look. We see ourselves in the mirror every day. Why do we suddenly, in our heads, turn into the Elephant Man’s ugly younger cousin when we view ourselves on camera?

How a teleprompter can kill authenticity

Posted by on Apr 8, 2013 in best practices, BLOG, video production | No Comments

Mr. W seems quite fabulous. And obvi his topic is fabulous. So why is he discussing such a fab topic with the soul dead efficiency and fake-happy feel of an airline safety video?

Typography, music and mood – oh my!

Typography, music and mood – oh my!

A great example of incorporating music, concept, and yes, even typography into a video campaign.

Growth Spurts Aren’t Just for Babies

Growth Spurts Aren’t Just for Babies

Posted by on Mar 20, 2013 in best practices, BLOG | No Comments

Growth spurts – and dealing with discomfort – don’t just apply to nursing moms and infants. Oftentimes in business, the things that make us most uncomfortable make us grow the most.

She’s having a baby! The future of Ampliphi Media and the rad-ness of creativity

She’s having a baby! The future of Ampliphi Media and the rad-ness of creativity

Posted by on Feb 15, 2013 in awesomeness, BLOG, family | No Comments

Knowing I am about to have a baby has compelled me to look at my creative work not just in the context of a career, but of who I am as a person. What kind of projects do I take on that will enable me to tell me kid – look what mommy did? – and have him be proud of me?

Online video stats to blow your mind

Online video stats to blow your mind

Posted by on Oct 18, 2012 in best practices, BLOG, online marketing, statistics | No Comments

This year has seen even more dizzy-making statistics to prove the theory that online video grows business – and hopefully get more business owners off to a better start in managing their online marketing strategies.

Redefining Glamour with Ruby Veridiano

Redefining Glamour with Ruby Veridiano

Posted by on Sep 19, 2012 in awesomeness, BLOG, Filipinas, women's issues | No Comments

The Glamourbaby Diaries features the voices of young women encouraged to redefine glamour through strength, passion and purpose.

Are you ready for a business video?

Are you ready for a business video?

Just like you can’t build a house on sand, you can’t build your company using video, without first having a solid foundation of branding and business strategy in place. Here are some questions to ask yourself (and that I ask my clients) before embarking on a video project.

How to Win an Emmy

How to Win an Emmy

The Filipino Channel was the only ethnic-based news network to garner a victory in the 39th annual Northern California Emmy Awards. Producer Troy Espera took home the Emmy in the Current/Public/Community Affairs Feature for his segment on the inner city, non-profit group United Playaz.