Welcome to my blog on Video, Marketing, Business, and San Francisco living.
TheCommich says – enjoy!

Brand Zombies – They’re Aliiiiiive!

Posted by on May 31, 2011 in BLOG | 2 Comments

In the post-apocalypse recession landscape, it’s refreshing to be able to note the comeback of some old brands that people didn’t think would ever make it to the top of consumer consciousness again. They may be half-eaten and stinky, with their guts hanging out and dragging on the ground… but like our enduring obsession with the walking […]

Refreshing Your Brand – Is It Time?

Posted by on May 24, 2011 in BLOG | No Comments

Much like popping “the question,” gauging the right time for a company re-brand can be tricky. Most business owners fret about cost – is this the right time for my bank account? – and others worry about trying to fix a thing that ain’t broke (see the cringe-inducing efforts of Tropicana to “coolify” their brand). […]

BOOM! Disruptive Marketing Techniques and Why They Work.

Posted by on May 19, 2011 in BLOG | 4 Comments

Thecommich has been doing a lot of research on disruptive marketing recently, and is very excited by what she’s found. For companies with controversial products (think tobacco, alcohol, anything to do with sex), or brands that have been around so long people have almost stopped seeing them, the power of the unexpected can’t be over-emphasized. […]