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BP vs. Tylenol – or, how to handle a catastrophe without catastrophic PR

Posted by on May 19, 2010 in best practices, BLOG, BP, oil spill, PR | No Comments

Everyone and their mother has already co-opted the oil spill on the Gulf of Mexico and massaged it to create “teachable” moments that relate to particular agendas. From the go-go-Greenies and their continuing campaign to rid the world of fossil fuels, to the fishermen and restaurants of the Gulf demanding recompense for what is sure […]